Why Riches are not in Niches

What you need to do to create and run a highly profitable coaching/speaking/training business

Anna Simpson


Have you heard the promise ‘riches are in niches’?

This hijacked term is highly marketable. It lures the crowds giving them a false illusion of instant riches.

I was hooked on that prospect at one point in my life.

While it is absolutely true — the more specific and precise your message is, the more clients you will attract. You simply cannot speak to masses in today’s market. However, the statement “riches are in niches” is fundamentally wrong.

Here is why.

About 8 years ago, when I was fed up with my life: the job, broken relationships and living on a shoestring, I was looking for an answer and a solution to elevate my life.

I heard, you could make big money if you intend to help people to transform their life, which got me really excited because it was my inner calling to spread the message of hope. I just didn’t know how to go about it.

I had my own inspirational story of transformation that I was sharing at public speaking clubs. So, I was thinking, if I could do it, others could do it as well.

I started researching what was trending (cause that’s what all those gurus out there tell you to do: see what others are doing and copy it)

After all, you don’t need to reinvent the wheel, right?

It made sense to me. Until it didn’t

Initially, I literally googled the profitable niches. A web page after a web page sucked me into the spiral of confusion and overwhelm.

As you can imagine, there is a lot of information out there. And even more advice! False advice, for that matter.

And then, I came across an article, which I don’t remember what is was about at all, but my own insight was: you can literarily sell anything in this world, if you market it properly.

I thought deeper about it. And I realised the statement ‘riches are in niches’ is highly disempowering. It delegates the power to the outside sources, while all the power is in you. It is not about the resources; it is…



Anna Simpson

Helping people discover, articulate, and monetise their messages and stories, so they can get paid for who they are. www.anna-simpson.com/book