Why Riches are not in Niches

What you need to do to create and run a highly profitable coaching/speaking/training business

Have you heard the promise ‘riches are in niches’?

This hijacked term is highly marketable. It lures the crowds giving them a false illusion of instant riches.

I was hooked on that prospect at one point in my life.

While it is absolutely true — the more specific and precise your message is, the more clients you will attract. You simply cannot speak to masses in today’s market. However, the statement “riches are in niches” is fundamentally wrong.

Here is why.

About 8 years ago, when I was fed up with my life: the job, broken relationships and living on a shoestring, I was looking for an answer and a solution to elevate my life.

I heard, you could make big money if you intend to help people to transform their life, which got me really excited because it was my inner calling to spread the message of hope. I just didn’t know how to go about it.

I had my own inspirational story of transformation that I was sharing at public speaking clubs. So, I was thinking, if I could do it, others could do it as well.