What Is It That You Do?

Can You Clearly Define Your Offer?

Anna Simpson
2 min readJun 16, 2020

“I can help you transform your life” is the prevalent message of coaches beginners.

While the power of coaching is transformational, such message is not getting any traction.

Transforming your life is too generic.

For some women, life transformation is loosing extra 10 pounds. For others, it is finding an ideal partner. It could also be a profitable lifestyle business.

I speak with coaches from all over the world on a daily basis, and their most common reason of being stuck and unfulfilled is not having enough clients.

And the prevalent reason of not having clients is either a lack of clarity or poor self-image.

They are either battling with self-image issues, being afraid to confidently put their offer on the market. They don’t believe they are good enough, because they are comparing themselves with more successful others. Or they don’t have enough experience in coaching or consulting work, so they are not sure what results they are capable of helping people achieve.

If you are new to coaching business and you try to serve every man and his dog, chasing every dollar, having a…



Anna Simpson

Helping people discover, articulate, and monetise their messages and stories, so they can get paid for who they are. www.anna-simpson.com/book