The Most Important Thing That Most Coaches Skip
There are so many talented, experienced, creative coaches and consultants who have a big heart to help other people.
Yet they are stuck and frustrated.
They work very hard. They read a lot of books, they utilise different marketing approaches, yet they don’t have the results they are so desperately seeking.
I know. I have been one of those hustling coaches who wanted to change the world, even if it was one person at a time.
I had a powerful story of life transformation: from poverty in Ukraine to building a dream life in the USA on my own. Pretty powerful.
I wanted to inspire people do the same. Not move to a different country, but transform their life and bring their dreams to reality.
I was speaking. I was blogging. I was constantly going to networking events.
Yet, I was struggling.
I was oblivious to the most common mistake the struggling coaches do.
I wasn’t clear on my offer.
I was trying to sell “create your dream life” service and programs.
What I failed to realise was, a “dream life” means different things to different people.
