So, You Sell Air?
How to Package your coaching service in a way that people would want to buy from you
What is it exactly that you do? Asked my uncle in Ukraine.
After 15 min explanation, he looked at me suspiciously and concluded, “So, you sell air.”
Oh dear…
I mean, we are talking about Ukraine, where information marketing is an unknown concept.
Technically yes, I do sell air that allows people I work with to breeze freely in life without hassle, worry and fears.
I do show them how to get oxygen in the lungs of their business and life.
If that sounds too poetic, here is a more tangible explanation.
I help new coaches and speakers define their message, which represents their passion, vision and purpose and has a significant market value.
However, coaching and information products is like trying to sell air. It is the fastest growing industry, but it is still new.
It is an easy and a hard sell at the same time.
Here is why it is hard.
Coaching is not a necessity. It is not on top of the shopping list for most people.
