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How to Stand Out?
One of my husbands marketing mentors’ name is Evil Bald Genius.
Well his name is Jon really, but he likes calling himself Evil Bald Genius.
He claimed that status. He embraced that identity. And that’s a clever marketing approach.
He is very direct, honest, a straight-talker, not to everyone’s liking though. Special flower kind of people find him intimidating and obnoxious.
He doesn’t care about other people’s opinions and their criticism in terms of what he does.
He swears a lot. He makes fun of ignorant people.
He doesn’t tolerate dabblers, wannabe’s, and wishy washy kind of people.
He is a polariser.
He is a serious player who works with serious people who are not easily offended.
I am not suggesting I approve of everything he does.
However, he is a true genius when it comes to marketing. And he deserves the credit for that.
With Jon’s mentorship and guidance, my husband has build a seven figure coaching business in less than 4 years ( that’s outside of the John Maxwell Team Partnership)
Like Jon or not, but he knows as he would say it, his shit.( not my language)
