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How Accurate Are You in Your Perception of Reality?
[when it comes to making money off your coaching or consulting]
I speak with many people in a coaching or mentoring setting all the time.
The reason they are looking for help is because they are not satisfied with their results, they want more, they feel frustrated and stuck.
“I work so hard but not getting anywhere.” It is quite common story.
When we begin to peel the onion to understand where the real issue is, it turns out the only reason that keeps that person stuck is a distorted perception of hard work.
I mainly work with coaches and consultants and their definition of hard work is reading books, doing research, learning from various courses, getting different certifications.
All of this activity is essential and has to be done. However, when it comes to building a business and creating profits, this is not enough and it does not bring the tangible results.
It is absolutely essential to understand the difference between working on yourself and working on your business.
Reading a book will not bring you clients. It will make you a better thinker and a better decision maker, but you need to take additional steps to actually make money.
