What you need to do to create and run a highly profitable coaching/speaking/training business — Have you heard the promise ‘riches are in niches’? This hijacked term is highly marketable. It lures the crowds giving them a false illusion of instant riches. I was hooked on that prospect at one point in my life. While it is absolutely true — the more specific and precise…

You need to own your story as it can inspire others you serve. — I was always ashamed to share what I did, when I was working as a server. I never liked the serving job. It was below my potential. And admitting that I was a server in a restaurant was equivalent to diminishing my value. I was stuck and frustrated. I didn’t…

How to Package your coaching service in a way that people would want to buy from you — What is it exactly that you do? Asked my uncle in Ukraine. After 15 min explanation, he looked at me suspiciously and concluded, “So, you sell air.” Oh dear… I mean, we are talking about Ukraine, where information marketing is an unknown concept. Technically yes, I do sell air that…

How to Stand out on the saturated market place — I used to stand under a scorching hot South Florida sun for about 7–8 hours a day. Yes, there was an umbrella, but it was still unbearable. Being a hostess in a restaurant in Miami Beach was one of the toughest jobs I’ve ever had. It wasn’t just physically and…

There are good and bad days in life and business. I have no problem with that. We just have to deal with it. What drives me mad is when technology doesn’t work the way it is supposed to. Today, it is one of those days for me. I cannot stand…

Can You Clearly Define Your Offer? — “I can help you transform your life” is the prevalent message of coaches beginners. While the power of coaching is transformational, such message is not getting any traction. Transforming your life is too generic. For some women, life transformation is loosing extra 10 pounds. For others, it is finding an…

I used to do a lot of speaking. Free of charge. Ever since I discovered my passion for motivational speaking, I was on fire. Every time there was an opportunity to speak, I would jump on it. I loved the momentum and the process of getting good. However, I really…

Have you ever tried putting your underwear after you have put on your jeans? Or your bra after you have put on your blouse? No, me neither. Well, I suppose, I did, when I was a child and didn’t know any better. But when you grow up, you just don’t…

Have you ever worked really hard on something, putting so much efforts and it felt like pushing water uphill? No matter what you tried, you just felt more stuck? And in the end, the result was utterly disappointing? Let me share my personal story. I was trying to figure out…